Offerings
Marketing
I am super passionate about personalities and portraying personality through media, which parallels perfectly with brands and their goal to construct a brand image.
I have experience working with music-tech startup, Concert Buddy, where I managed social media and worked one on one with the CEO to design and execute marketing strategies. My work was followed with significant increase in engagement; instagram by 138% and TikTok by 586%.
Artist Management
Starting as an intern, I was quickly promoted to A&R and Marketing Assistant at Girlbeats Independent Music Label. Here, I assisted CEO and artist, Aisu, to manage the signed artists, organize digital media, and go through submitted demos from prospective artists.
In addition to A&R services, I analyzed data to make business decisions and developed business decks using analytics to present to investors.
Public Relations
Starting as Marketing Coordinator for Concert Buddy, I was later hired as Head of Partnerships to execute the Coachella ticket giveaway, where I coordinated with brand partnerships.
By reaching out to brands, the goal was to find sponsors to fund ticket giveaways. With this, we promote Concert Buddy by pairing giveaway winners, the brands get promoted through social media and UGC created by the winners and Concert Buddy, and the winners get a free experience at concerts/festivals!
To the right is the slide deck that I created to present brands with our big all inclusive Coachella giveaway project.
Creative Services
Beginning as a classical musician, my love for music sparked with the violin and chamber music. Making music with my friends inspired us to create a nonprofit organization, Harmonic Youth Orchestra Inc., where we organized live music for events throughout the community; to share the love we had with others. After this, I took my studies to the Colburn School in Los Angeles where I was a Herbert Zipper Scholar.
This love for music later led me to experiment with music production, using Logic Pro X, where I learned to create music in a more digital space. Now, I hope to offer artists my skills in both violin performance and music production, often making beats for them or incorporating strings in their music. In addition to music production, I have learned to DJ using both Rekordbox and Serato softwares.
The deeper I ventured within the industry the more I discovered my love for creation and art. I fell in love with the concept that an artist can create a whole world with their vision; I call this universe-building. With this passion, I aim to support artists with their creative vision as a creative director.
Below are some samples of my work as a classical musician, music producer, and creative director.
Music Production
A series of instrumental demos I’ve made using Logic Pro X
Creative Direction
TOMGIRL, a new artist that aims to share her experience as a Black trans femme through music, experiments with the Pop and Hip-hop genres to replicate the many colors behind growing up a “tomgirl”.
Their self-titled mixtape alludes to both the difficulties of gender dysphoria in a world constructed to cater to a gender binary and the beauty behind being queer and authentic to the self. The project was completely written by TOMGIRL and was executive produced by me.
Orchestral Arrangements
Chamber Music
The first movement of the Brahms Piano Trio in B major performed by me and my peers at the Colburn School.
Solo Repertoire
Two movements from Bach’s Sonata No. 2 for Solo Violin. Recorded during the pandemic in 2020.